SEO Questionnaire


This SEO Questionnaire has been produced to make our existing/prospective clients/visitors get acquainted with the basic terms, terminology, working, techniques, of SEARCH ENGINE OPTIMIZATION. (SEO). You get an overview of SEO in the following:



    • What is SEO?
      • SEO or search engine optimization is a process, which involves traffic generation from editorial, organic, natural and free listings on search engines. This method helps search engines such as Yahoo, Bing and Google to place your site at the top in response to search queries. This increases number of visitors to your site who look for service, information or products that you offer. The techniques included in SEO are content, links, image utilization and your site communication with search engines. SEO helps you in selecting the right phrases and keywords for searching. Customized and strategized SEO can be used to increase the number of visitors to your site, which in turn leads to more business opportunities.
    • How does SEO work?
      • Search engine optimizers plan and execute a strategy for marketing to understand the search engine functions, their audience and their interest to position a company in the highest rank in a search. Generally, it utilizes image search, local search, press releases, blogs, articles, video search etc to get the best search rank.
    • Why is it important to get a first page ranking in Google?
      • For every business, it is important that it is visible and reachable. Locating your website and getting details is important for every business. When the ranking is not good, the traffic to your site is affected and you lose your potential customers, as they will not even know you exist. Google owns a whopping 70% market share compared to the other search engines, which use algorithms like AOL.
    • How do I recover the lost ranking?
      • Many things could affect the ranking such as failure of techniques incorporated due to up-gradation of search engines. It is important to check on these and resolve the problems to increase rankings and viewership.
        • Note the changes in algorithm: The search engine algorithm allots a certain value to the on or off page ranking factors. When a search engine like Google gets an updated algorithm, the ranks change subsequently. This causes fluctuation in the ranking of your website. White hat SEO strategies and quality links from appropriate sources are recommended.
        • Inbound Links that are filtered or devalued: The search engine bot might devalue your links, if there are too many of them. The value of the link is determined by the rank of the website linking it. If this reduces, your link strength also decreases.
        • On site issues: Itís important to redirect and transfer your website to the new domain to avoid termination from index. Many online businesses fail to follow this and face problems often. The most common error that you notice is the 503 or 404 error. When the hosting provider alters the rules of script execution, the dynamic pages stop functioning.
    • What is Black Hat and White Hat practices in SEO?
      • White hat SEO refers to the SERP practice that keeps up the integrity of your website. This practice is ethical. Black hat is the opposite of white hat, which deals with unethical practices. The practices of white hat are authentic SEO techniques that are incorporated for the improvisation of the page rank, which are acknowledged by the users.
      • What is the time frame to reach the top of search engines?
        • There are various factors involved in determining the indexing and ranking of a website. This is entirely controlled by the search engines. The competitors for a specific phrase, familiarity and its bandwidth play a huge role in understanding the time frame to reach the top. Many customers notice significant results in rank in a span of two to three months.
    • What are the techniques involved in White Hat method?
      • Internal linking is a simple technique used to link an additional section on the same page enabling the user to remain on one page and navigate to source relevant to him.
      • Site optimization includes creation of Meta tags, title updates, reorganization to achieve greater search engine optimization.
      • An original and innovative content is the best way to reach out to readers. If the content is good, it will seem worthy to the search engines, which in turn shows the same to the readers, who will eventually become customers.
      • Reciprocal Linking helps in getting additional incoming links done by trading links with other webmasters
    • What are the consequences of following Black Hat Techniques?
      • White hat practices are recommended and endorsed by the search engines and also rewarded. However, black hat practices are seriously condemned and results are: Site banning is the first result of black hat practices. It is totally neglected in a search engine. This occurs because of the violation of the Google webmasters guideline rules. If unethical practices like hidden links, keyword stuffing, bad neighbour links and irrelevant links are executed, a penalty of penalization of site by the search engines is levied.
    • Once you reach the Top rank, what is the expected traffic?
      • The phrase, keywords and location used are important and searches per month vary according to these. The keyword phrases that produce or achieve the highest and consistent searches are targeted allowing you to get maximum traffic to your site.
    • What is the significance of Website Ranking?
      • About 90% of the people, who use the internet and search engines, do not search for results beyond the first page. Hence, it is important for your website to be displayed on the first page. Otherwise, your website will go unnoticed. If you have more phrases on the first page, the chances of attracting traffic and calls are high.
    • What is Spider?
      • Spider is also referred to as robot, bot or crawler, which is a program that browses the web in an orderly and methodical manner and they scan the webpages and websites automatically for content that updated and they download a copy of it to the data center to index.
    • What is the amount of time required to market a website?
      • Marketing and SEO are continuous processes. Like the other advertising methods such as radio and TV, the visibility of the company reduces when you discontinue the advertising. This gradually decreases the number of visitors and you eventually lose potential customers. It is important to monitor and maintain SEO marketing on a regular basis to avoid a drop in ranking and to stay ahead of competition.
    • Can Optimization be done with Template websites?
      • Yes, it is possible. However, certain restrictions may be imposed based on the company, which created the website. Custom websites have more scope, as they have more SEO methods and strategies that can be used on them compared to the template websites.
    • Why is there a difference in the ranking when we check the site at home and at work?
      • When you check from different locations, a difference is seen because of the personalised search, which is associated with the history related to your system. When you are at work, you tend to check for information pertaining to your work compared to what you search for at home. Hence, based on the search behaviour, Google displays results as per relevance.
    • What is the cost involved for SEO?
      • Price is based on your plans and goals you wish to achieve. SEO companies will evaluate your goal and provide the cost for the project. Since SEO is an ongoing process, they will provide you the timeline agreement on an hourly rate. To simplify the process of decision-making some companies formulate packages, which includes the deliverables.
    • How long the SEO techniques should be continued?
      • Based on the line graph of the site activities, you can determine your position. If there is a sudden fall in the graph, it indicates a fall in the ranking too. SEO is a process, which helps in the long run to widen your business and it pays for itself, thus a long-term approach is suggested.
    • Why does my website bounce around in ranking?
      • To determine the importance of the site based on the users, Google tests the sites in various positions. Hence, websites bounce frequently on the first result page. For instance, if your website positioning is in the second place and gets many clicks than it used to earlier where the ranking was different, then your website will remain in that ranking.
    • Do I get regular monthly reports?
      • Yes. Every month, analysis of the websites, rankings and the performance of the site using the present strategy is monitored. In order to facilitate and increase the traffic and to position your website on the top, several alterations and tailor made strategies are carried out. A traffic summary and ranking report is provided every month to notify you on your website positioning and its improvement.
    • Are Meta tags required for SEO?
      • Yes, but some of them are no longer useful for indexing and placement. It usually displays the information, where the chances of someone clicking the link of your website are high. It helps you in deciding whether your website is safe and secure.
    • Can a graphic designer do the SEO?
      • SEO is not a subject. To do SEO, passion and expertise is required, especially in this area. Graphic designers cannot be SEO experts just like how web designers cannot be coders.
    • Why should SEO be outsourced?
      • As you know, SEO is an ongoing process and requires full time attention. If you do not have a full time and experienced SEO, it is recommended to get advice from an SEO consultant or company.
    • Why can not Wordpress plus plugins be used for SEO?
      • For a start, it is fine, but this is not enough. Nowadays, clog software and CMS have technical inbuilt SEO capabilities. You need a profession to be ahead of others, who use software that are SEO friendly.